New Balance first appeared on the market by selling arch supports, under the name of New Balance Arch.
The company was found by the British immigrant William J. Riley. He first stepped on American land in 1906.
You would never believe but Riley came up with ‘New Balance’ just by observing the chickens he had in his backyard. He was specifically interested in how their three-toed feet supported their bodies.
New Balance didn’t have actual stores, but travelling salesmen.
The first customers of the brand were fire-fighters and policemen.
The New Balance’s approach to appeal towards American market was always with science. That’s why in 1956 the brand changed its name to “New Balance Orthopedic Laboratory”
The top selling point of New Balance was always the quality of the product. So lots of athletes would wear New Balance because of its quality, not because it was gifted to them. Later on the brand came up with the slogan “Endorsed by No One”.
More interesting about 320 is that New Balance advertised the model by using old folks that were proto-hipsters under the slogan “When the Going gets Tough, the Tough get Going”.
New Balance’s 620 was the first running sneaker that eclipsed the $50 pricepoint. When the 620 was released in 1980, $50 was serious change for a pair of lightweight running sneakers, but it gave wearers a thick, cushioned heel that featured a Vibram sole. The sneaker, with its mesh and suede upper, was the most technologically advanced sneaker on the market at the time.
In the 1980 a new sneaker was released- 620. It was the most technologically advanced sneaker on the market, selling at $50 a pair. A serious price for a pair of running shoes.
Check out our Newest Collections of New Balance sneakers and running shoes
at Urban Jungle- House of Sport, the Strand, Sliema…
If running faster is your ultimate goal, you’ve got to do more than just speed work. Strength training is a critical—but often neglected component—to runners’ training plans. “I think a lot of runners feel intimidated or put off by weight lifting because it’s foreign to them or they think it will make them bulky—and slow,” says Jen Ator, C.S.C.S., fitness director of Women’s Health (also published by RW’s parent company, Rodale). “But lifting can be a key component to building speed. The more power you can generate with each stride, the faster you can run. The stronger you are, the longer you can generate that power without fatiguing, meaning you’ll be able to maintain that pace.”
With that in mind, Ator (herself an avid runner and triathlete) designed this two-part routine specifically for runners. It addresses common strength imbalances, specifically building core strength and increasing glute activation, as well as improving posture and overall mobility. “I think one of the biggest things understand from this routine is that lifting doesn’t have to be time-consuming, intimidating, or a hindrance to your regular running routine,” Ator says. Always practice care when trying out new routines to establish how your body reacts to the new training.
In 1980, Shawn Stüssy was a talented surfboard shaper known for the punk rock/new wave-inspired art styles that he’d often put on his boards. To help promote his custom wave rippers, he started making graphic T-shirts emblazoned with his last name, written in a unique hand-lettered style. He spent his summers surfing, while winters were spent skiing on Mammoth Mountain.
That’s how he met Certified Public Accountant Frank Sinatra Jr. (no, not that Frank Sinatra). What Sinatra saw in Stüssy wasn’t instant dollar signs—it was authenticity, talent, and a truly one of a kind character. Thus began a renegade partnership that would forever influence the way people thought and went about running a successful brand. After 32 years in the game, Stüssy has outlasted numerous trends while birthing an industry of clothing brands that focus on limited runs, basic wardrobe staples, and the self-aware mirroring of high-fashion labels and pop culture tropes.
Stüssy was named by Bobby Hundreds as The Greatest Streetwear Brand of All Time, and has reached a place where few that would question the brand’s continued relevance and staying power. They stand as a perennial outfitter of cool guys in multiple subcultures from skaters to hip-hop, punk, club kids, and beyond. This is the story of the people who built the brand into what it is today.
Stüssy’s roots begin in California, but it wasn’t until their first store opened in 1990 in New York that people began to notice the brand’s impact on style and youth culture. Back then, downtown New York was full of energy and artistic vibes. We’re proud to introduce this outstanding one of a kind brand to our shores, and where better to introduce it into, than the brand synonymous with Street culture & Street fashion in Malta – Urban Jungle. The new collection can be found at Urban Jungle Store, Level -2, The Point Sliema.
One of the most iconic pair of sneakers is getting a proper sequel.
Not too much is known about the exact technical specifications of the latest model, but from the looks of things the All-Star adds a thicker lining to the outer canvas construction for a sturdier build. You’ll notice perforated leather on a thicker tongue as well as the obvious Lunarlon addition, but this pair of Chucks retains the legendary shape and form that made it so iconic in the first place.
Stay tuned to this space for more details as they come out.
For runners, the battle to beat the elements begins with the feet. To meet the challenges of running in unpredictable winter conditions, runners need footwear that will help keep them dry, warm and visible. The Nike Flash Pack delivers water resistance and 360-degree reflectivity. The perfect gear for imperfect conditions, it offers everything runners need to not just brave the elements, but embrace them.
Nike’s new winterized running gear features maximum warmth, breathability, reflectivity and wind and water resistance. The collection includes some of the most popular running styles: the new Nike Air Zoom Structure 18, the Nike Free 5.0, the Nike LunarGlide 6 and the Nike Air Zoom Pegasus 31. Each shoe allows runners to experience the performance features they expect with the added benefits of winterized protection. The uppers – made with tightly woven mesh or treated with durable water repellent (DWR) coating – are constructed to help runners stay dry. Reflective elements increase visibility in low light.
The new Nike Flash Pack collection is available in Urban Jungle outlets across Malta and Gozo and at Nike Store the Point.
The new Nike Zoom Structure has arrived at Urban Jungle. The 18th version of this model packs more innovation with the intent of creating a running shoe which is both stable yet fast thus ensuring an injury free, high tempo run.
The increase in stability comes from an all new Triple density Dynamic Support system consisting of High, Medium and Low Density Foam. This innovation from Nike Labs also helps in keeping the shoe light, lean and incredibly responsive.
Nike Zoom Air cushioning has been fitted under the forefoot with the intent of giving a crisp and quick toe-off thus ensuring faster runs.
The Nike Zoom Structure 18 also offers spectacular comfort and breathability through lightweight engineered mesh upper as well asymmetrical flywire cables which ensure a tight fit.
For more than two decades, the Air Zoom structure has consistently pushed to deliver a smooth, light and responsive ride to overpronators everywhere, without sacrificing the stability they need. In short, the structure’s as good at going fast as it is at going long.
Visit any Urban Jungle Store to try on the new Nike Zoom Structure 18.