In 1980, Shawn Stüssy was a talented surfboard shaper known for the punk rock/new wave-inspired art styles that he’d often put on his boards. To help promote his custom wave rippers, he started making graphic T-shirts emblazoned with his last name, written in a unique hand-lettered style. He spent his summers surfing, while winters were spent skiing on Mammoth Mountain.
That’s how he met Certified Public Accountant Frank Sinatra Jr. (no, not that Frank Sinatra). What Sinatra saw in Stüssy wasn’t instant dollar signs—it was authenticity, talent, and a truly one of a kind character. Thus began a renegade partnership that would forever influence the way people thought and went about running a successful brand. After 32 years in the game, Stüssy has outlasted numerous trends while birthing an industry of clothing brands that focus on limited runs, basic wardrobe staples, and the self-aware mirroring of high-fashion labels and pop culture tropes.
Stüssy was named by Bobby Hundreds as The Greatest Streetwear Brand of All Time, and has reached a place where few that would question the brand’s continued relevance and staying power. They stand as a perennial outfitter of cool guys in multiple subcultures from skaters to hip-hop, punk, club kids, and beyond. This is the story of the people who built the brand into what it is today.
Stüssy’s roots begin in California, but it wasn’t until their first store opened in 1990 in New York that people began to notice the brand’s impact on style and youth culture. Back then, downtown New York was full of energy and artistic vibes. We’re proud to introduce this outstanding one of a kind brand to our shores, and where better to introduce it into, than the brand synonymous with Street culture & Street fashion in Malta – Urban Jungle. The new collection can be found at Urban Jungle Store, Level -2, The Point Sliema.